Uncharted: Masonic Children’s Hospital | Produced by Sophia Reed | 2023: One of my notable achievements includes partnering with non-profit organizations, and helping them achieve record-breaking fundraising results through impactful videos. Recently, the University of Minnesota Foundation raised an impressive $1.9 million in just 24 hours, thanks in-part to the compelling storytelling and strategic approach of the videos I produced for the Winefest Gala. This video later went on to win a 2023 Midwest Regional Emmy in the Health and Medical category.

C-What’s Now! with Tim Meadows | Produced by Sophia Reed | 2018: Comedy legend Tim Meadows begins his interview gabbing about yours truly in barely 30 seconds. Do I even need a resume anymore? He stopped by The CW to talk to about his comedy career. He shares stories from his time onstage solo and with in famous SNL ensemble, and give us the inside scoop on his upcoming projects.

MN Legal Aid Housing Clinic | Produced by Sophia Reed | 2023: Partnering with powerhouses like MN Legal Aid requires special attention to detail and integrity. Producing projects, like this about the home Melody saved with Legal Aid’s help, always involves a catered approach and relationship building. That way the subject feels supported and not vulnerable, and the needs of your client are respected.

Litzy’s Story: Nortfield Community College Collaborative | Produced by Sophia Reed | 2022: As lead producer, one of the primary goals for many fundraiser projects is shaping the viewer’s journey and relationship with the subject’s story. Litzy’s story, one of independence and determination, was curated through pre interviews, paper edits, site visits, and more.

Digital Packages | Written, produced & edited by Sophia Reed | 2019 - 2021: WCCO’s trending and topical stories extend their shelf life online with digital packages on all social media platforms. Intended as a way to traffic more viewers to live broadcasts, this contently has consistent high engagements online.

Daily Evening News Topical Promotions | Written, edited, & produced by Sophia Reed | 2019 - 2021: The foundation of my position during my time at WCCO; tease the most promotable stories throughout the day for the 5, 6, and 10pm newscasts. Generated a minimum of 12 these deliverables daily, or 60 every week.

Finding MN Promos | Written, produced & edited by Sophia Reed | 2019-2021: Finding MN is a weekly segment dedicated to hidden gems across the state of Minnesota. Hosted by Emmy award-winning reporter John Lauritsen the series regularly wins ratings any night it airs.

Reporter Riff Promos | Produced & edited by Sophia Reed | 2019-2021: Vertical videos have algorithmic priority on both Facebook and Instagram, and get the attention of viewers from Tik Tok. I helped implement WCCO’s new social media engagement project by introducing Reporter Riffs - short and casual videos fronted by reporters and anchors about high-interest stories. Intended as a way to traffic more viewers to live broadcasts, these riffs contently has consistent high engagements in our Facebook and Instagram stories and Reels.

WCCO Ads and Commercials | Written & produced by Sophia Reed | 2020-2021: Creative Services image spots and client commercials.

Healthy Relationships with The Special Olympics | Assistant Director Sophia Reed | 2022: Digital series. Teaching fundamentals of healthy relationships for students, young adults, and athletes with disabilities and special needs through real-life scenarios.

Twin Cities Voices | Produced by Sophia Reed | 2018: International music producer Ben Obi takes us into his custom home studio. Obi shares his perspective on cultivating relationships to make better music, how the internet transformed collaboration, and what gets new talent noticed.

Twin Cities Voices | Produced by Sophia Reed | 2018: Brigid Fitzgerald has been doing aerial and circus arts for over 15 years. Once a student there, she is now a performer and coach at Xelias Aerial Arts School. Brigid talks about encouraging bravery in her students, and how emotionally rewarding it is to coach them.

Twin Cities Voices | Produced by Sophia Reed | 2019: Gabe Steinberg is the founder of a non-profit organization that seeks to raise visibility for creative and talented young adults with developmental disabilities. His one-of-a-kind studio encourages independence, and provides film & video experience they otherwise never would have gotten.

BLACKFACE | Experimental Installation | Written, edited, & produced by Sophia Reed | 2016: Black history has been so distorted and filtered over time. For decades people of color have been offered to the harsh perspectives of racism as fact, blurring hate with reality. This film asks how much of our history should we cling to when so much of it is hard to look at.

Dream Series: Dream #1 | Experimental Installation | Created by Sophia Reed | 2016: Dreams are products of your brain sending electric signals that register as powerful images to a single audience; the dreamer. This is why listening to people retell their dreams is boring. The listener isn’t experiencing them the same way the storyteller did - visually. “Dream Series” is an attempt to recreate the visual , emotional, and unusual experience of dreaming in the waking world.

WALT | Written & directed by Sophia Reed | 2017: Walter Philip’s troubled past has caught up with him. Three hired goons bring him on an involuntary trip to a smokey restaurant. Fearing the worst, Walt quickly realizes the its the underdog who has the upper hand…

NOWHERE | Written & directed by Sophia Reed | 2012: After a young girl leaves home, she meets a strange man who helps her on her journey. She quickly becomes aware that this trip is to the afterlife, and that her kind and quiet guide knows more than he’s letting on.

A Story About Love | Written & animated by Sophia Reed | 2011: The evolution of a couple’s love told through paper, words, shapes, and shoelaces. This short won Best Animation in the 7th Annual T Tauri Young Filmmakers Competition.